Privacy Policy

Shelva (“we”, “us”) provides an app that lets merchants design and manage electronic shelf labels (ESLs) from Shopify, plus the Shelva Hub hardware required to communicate with tags. This policy describes how we process personal information on our marketing site, within our Shopify app, and via our hardware and services.

2. Data we collect

Account & contact data (e.g., name, email, company) when you install the app or contact us.
Shop & product data from Shopify as permitted by scopes (e.g., products, variants, pricing, inventory) to power ESL updates.
Usage & device data (e.g., logs, diagnostics, IP) for security and to improve performance.
Order & shipping details you provide when requesting Shelva Hubs or labels.
Support content (messages, screenshots) you send to our team.
We do not collect payment card numbers; payments (if used) are handled by your chosen processor.

3. How we use data

Provide, secure, and maintain the Shelva app, Hub, and ESL services.
Sync and publish label content from Shopify to ESLs as you configure.
Process orders and coordinate shipping/returns of hardware.
Respond to support requests and improve features and reliability.
Comply with legal obligations and enforce our terms.

4. When we share data

We share personal data only:

With service providers (e.g., email, hosting, analytics, shipping) under contract and only as needed.
With Shopify, to the extent required for app operation and in accordance with Shopify’s rules.
For legal compliance, safety, or to protect our rights.
In connection with a business transaction (e.g., merger), in accordance with applicable law.

5. Data retention

We retain personal data for as long as necessary to provide the services, fulfill the purposes described in this policy, and comply with legal obligations. You may request deletion where applicable (see “Your rights”).

6. Security

We use reasonable technical and organizational measures to protect personal data. No system is 100% secure; please use strong credentials and keep access tokens confidential.

7. International transfers

If data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms where required by law.

8. Your rights

EEA/UK: rights of access, rectification, erasure, restriction, portability, and objection (incl. to marketing), subject to limits.
California: rights to know, delete, correct, and opt-out of “sale”/“sharing” of personal information, where applicable.
To exercise rights, email [email protected]. We may verify your request.

9. Shopify & merchants

When you install our Shopify app, we act as a service provider/processor for certain shop and customer data you control. We only access scopes necessary to power label sync and management, and we process such data according to our agreement and your instructions.

10. Shelva Hub & ESL devices

The Shelva Hub is required to communicate with ESL tags; it does not connect to Shopify directly.
Device telemetry (e.g., status, connectivity, logs) may be collected to operate and troubleshoot the network.
We do not store label images longer than needed to publish and operate your devices, except for diagnostics or caching.

11. Changes to this policy

We may update this policy from time to time. Material changes will be posted on this page with an updated “Last updated” date.

12. Contact us

If you have questions or concerns about this policy or our practices, please contact us at:

Email: [email protected]